The Founding StoryBefore the flip
Jackson didn't grow up with the odds in his favour. Council estate. Free school meals. Dyslexic. Bullied. A violent home.
He found his way out through a paper round and a judo black belt.
Jackson's story
There's a moment before every flip. This is Jackson's.
During lockdown, Jackson was diagnosed with skin cancer. Six operations. Weeks in bed.
Someone who never stopped, completely stopped. For the first time in his life, he had no choice but to be still.
Then one morning something shifted. Energy returned. He got out of bed and threw off the duvet.
“I'm up. I've flipped the duvet.”
That phrase became a mission. One billion duvet flips.