How a duvet flip
became a duvet flip.

Chapter 01 / 06

01

Jackson weren’t even gonna get up that morning ‘cause he was feeling rough after finding out he had skin cancer. Proper tough time, that.

02

After a fair few operations, he finally got the all clear. Straight away Jackson rang his business partner Leon and went, “I just flipped the duvet. I’m feeling good again.” Leon stopped and said, “We’ve gotta use that to help people.”

03

So they took “Duvet Flip” out to over 20,000 people in the community and asked, “What d’you reckon to this then?” And honestly… people proper loved it. The phrase just clicked.

04

Then Jackson ended up chatting with the UK Prime Minister about it… and suddenly Duvet Flip went from just a saying to an actual movement people recognised.

05

Before long, the show, the movement, the community, all of it started coming together. “Duvet Flip” became that thing people say when they’re changing their life, career, money, confidence or skills for the better.

06

Now Jackson and the team are on a massive mission: to create 1 BILLION duvet flips around the world. A duvet flip is that moment you get out of bed with purpose, excited, passionate, and ready to build a better future for yourself. It’s the thing that gives you a reason to get up in the morning.